◇ 1 → 10 · BUILD THE ENGINE
spend money
that comes back.
Accounts built around one number: what a customer costs and what they’re worth. Creative, targeting and budget all answer to it, and campaigns that don’t clear it get switched off.
you need this
when.
- 01 Cost per lead climbs every month and nobody can say why.
- 02 The agency reports impressions and you report revenue.
- 03 You’re scaling spend on a channel you’ve never tested against a second one.
what we
actually do.
fix the measurement
Conversion tracking, offline events and a payback window you agree to before a cent moves. Ads you can’t measure are a donation.
rebuild the account
Structure that isolates the variable you want to learn from: audience, offer or creative. One question per campaign.
ship creative in volume
Ten to twenty angles a month, written from the research, not from the brief. Creative is the targeting now, and it’s where the leverage is.
cut and compound
Weekly kill decisions on losers. Budget follows what clears payback, across platforms, not inside one.
Month to month. You can stop us at any point.
◇ WHAT YOU GET
◇ THE NUMBERS WE WATCH
- cost per qualified lead
- return on ad spend
- payback period
- blended acquisition cost
◇ RECEIPTS
what this has
moved.
◇ FOUNDING COHORT · 5 SLOTS
be one of our first five.
$3K / mo base + 10% of the growth we move. month to month, uncapped.
no measurable movement by day 60? the next month is on us.
the questions
you’re thinking.
What budget do we need before this is worth it?
Enough to get a readable signal on one channel, which for most B2B is a few thousand a month and for ecommerce is less. Below that we’d rather point you at organic and outbound first.
Do you handle creative or do we?
We write and direct it. You approve. Where you have an in-house designer we hand over angles and scripts and let them execute, which is faster and cheaper for you.
Google, Meta, LinkedIn or all three?
One first, chosen by where your buyers already are and how they search. Splitting a small budget three ways guarantees three unreadable results.
tell us the number
you want to move.
We’ll tell you whether paid ads is the lever that moves it, or which one is.
Tell us your number →