◇ 0 → 1 · FIND WHAT WORKS
be the obvious
choice for someone.
Pick the market where you already win, then say it in a sentence a buyer can repeat. Most growth problems are a positioning problem wearing a channel costume.
you need this
when.
- 01 You lose deals to “we decided to do nothing”.
- 02 Prospects compare you to a product you don’t think is a competitor.
- 03 Your homepage headline would work for four other companies.
what we
actually do.
find the real alternative
What buyers do if you don’t exist, including the spreadsheet and the intern. That’s the thing you’re actually beating, and it’s rarely the logo in your deck.
isolate what only you have
The capabilities competitors can’t claim without lying, and what each one is worth to a buyer. Everything unearned gets dropped.
choose the market
The segment where your unearned advantage matters most, sized against how fast it buys. Chosen deliberately, with a written reason.
write the sentence
One statement, testable against real prospects, that survives being repeated by a rep, a customer and a journalist without changing shape.
Month to month. You can stop us at any point.
◇ WHAT YOU GET
◇ THE NUMBERS WE WATCH
- win rate against the true alternative
- no-decision rate
- homepage bounce and scroll depth
- inbound lead quality
◇ FOUNDING COHORT · 5 SLOTS
be one of our first five.
$3K / mo base + 10% of the growth we move. month to month, uncapped.
no measurable movement by day 60? the next month is on us.
the questions
you’re thinking.
Doesn’t narrowing the market shrink our revenue?
It shrinks your addressable market on a slide and grows your win rate in reality. Being the obvious answer for a smaller group beats being one of many for everyone.
We already did a positioning workshop.
Most workshops produce a document. The test is whether a rep can say the sentence in a call and whether a prospect repeats it back. If that isn’t happening, the workshop didn’t land.
How long does this take?
Two to three weeks including prospect validation. It’s fast because it’s mostly a decision, and the slow part is getting everyone to accept the decision.
tell us the number
you want to move.
We’ll tell you whether positioning is the lever that moves it, or which one is.
Tell us your number →