work / growth you can audit: 759 claimed, 90 real
creator-economy marketplace app
growth you can audit: 759 claimed, 90 real
Context
A creator-economy marketplace app running an aggressive acquisition push across five channels at once. Volume was exploding. Trust in the numbers wasn’t.
The constraint
Partners and channels claimed numbers nobody could verify. Payouts were about to be calculated on self-reported numbers. The company needed growth it could audit before it scaled spend.
What we shipped
An 8-stage funnel definition from first outreach to final approval, instrumented across all five channels. An attribution pipeline matching claimed contacts against actual registrations. A creator-sourcing engine that classified 1,990 prospects into a ranked shortlist. Daily automated reporting so the numbers argued for themselves.
What moved
The push registered 1,500+ creators in two weeks on a 10x outreach volume spike, and for the first time every registration traced to a channel. The attribution pipeline reconciled 759 claimed contacts down to 90 verified registrations, correcting the payout basis before money went out on the other 669. Real baselines emerged: 40% registration-to-approval, 3.27 collaborations per active creator.
What this means for you
When growth accelerates, the first casualty is usually the truth. Attribution infrastructure is not reporting overhead. It’s the thing that stops you paying for growth that never happened.
more receipts
the seo program ai assistants started citing
A six-month SEO and AI-search program for a seed-stage infrastructure company: +143% organic clicks, a comparison post at Google position 5 in one week, and the site's #1 LLM-referred page.
10,636 contacts later: outbound that gets replies
We analyzed 10,636 contacts of outreach history, found the segments that actually reply, killed $23.5K of dead ad spend, and rebuilt outbound around measured response.