◇ 0 → 1 · FIND WHAT WORKS
find out who
actually buys.
No persona deck. We go through the data you already have and the conversations you aren’t having, then hand you the segment that converts and the exact words it uses.
you need this
when.
- 01 You’re guessing at your best customer from three loud accounts.
- 02 Your ads reach everyone and convert nobody.
- 03 Two founders describe the same buyer differently in the same meeting.
what we
actually do.
read your own data first
Your CRM, closed-won notes, support tickets and analytics already know who buys. We reconcile all four before we ask a single human anything.
talk to the market
8 to 12 recorded conversations with buyers, churned accounts and the deals you lost. Coded and quoted, not summarised into mush.
cut the segments
Every segment scored on how badly it hurts, how fast it decides, how much it pays. Then ranked, so there’s one beachhead and a written reason.
hand over the language
The phrases buyers actually said, mapped to the pages, ads and emails that need them.
Month to month. You can stop us at any point.
◇ WHAT YOU GET
◇ THE NUMBERS WE WATCH
- reply rate by segment
- win rate on the beachhead
- cost per qualified lead
- sales-cycle length
◇ RECEIPTS
what this has
moved.
10,636 contacts later: outbound that gets replies
We analyzed 10,636 contacts of outreach history, found the segments that actually reply, killed $23.5K of dead ad spend, and rebuilt outbound around measured response.
growth you can audit: 759 claimed, 90 real
We built the measurement layer for a multi-channel creator acquisition push, then reconciled 759 claimed contacts down to 90 verified registrations before payouts went out.
a launch-ready brand for a compliance-heavy market
Complete 0-to-1 brand and GTM foundations for a pre-launch healthcare platform: category position, 7 personas, priced packaging, full marketing site, and a 12-variant message-testing framework.
◇ FOUNDING COHORT · 5 SLOTS
be one of our first five.
$3K / mo base + 10% of the growth we move. month to month, uncapped.
no measurable movement by day 60? the next month is on us.
the questions
you’re thinking.
How is this different from the research our sales team already does?
Sales talks to people who answered. We go after the ones who didn’t, plus the churned accounts nobody wants to call. That’s where the disqualifying truth lives.
How long before we can act on it?
Three to four weeks. You get the segment ranking in week two and can point spend at it while the interviews finish.
We only have 40 customers. Is that enough?
Yes. Under a hundred customers, the pattern usually shows up by interview seven. Small samples are a problem for statistics, not for finding out why people bought.
tell us the number
you want to move.
We’ll tell you whether market research is the lever that moves it, or which one is.
Tell us your number →